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Who Thinks About Christmas in July? Advertisers, of Course
Not to be outdone by the Super Bowl held every winter in the USA, the UK has its own annual advertising event - or is it an advertising season? The Daily Telegraph has called it an “arms race.” Shortly before the holidays the buzz begins as advertisers, primarily large retailers, seed their annual holiday creative online.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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It’s a Mad, Mad, MAdTech World
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.