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Connecting with People: Trends in the Advertising Industry
The Ipsos latest Future & Trends report covers topics such as native advertising, the rise of connected TV and wearable technology.
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Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.
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China’s TIC industry
Seizing M&A opportunities in China's Testing, Inspection and Certification industry.
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How Well Do You Really Know Your Concept?
The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved.