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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.
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The demographic gaps of media as a stress relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses in the U.S.
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Embarking on the data integration journey: Smooth sailing
Communicators today are in the fortunate position where data is more abundant than ever; from reputation surveys to campaign measurement tools, business intelligence to employee feedback systems, and from media analysis to owned platform insights. The options for data collection and analytics are endless. However, making sense of this data and consolidating it into a useful system, where insights can be quickly drawn and communicated to leaders throughout the organisation is a daunting task.