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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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The evolved role of TV in the "Lockdown Family Household", and implications for media brands in the US
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills.
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Technology Tracker Q2 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Effective Communications Begin With the Brand
We all remember great ads. But do we remember the company? This is the No. 1 aim for advertising, but, surprisingly, many marketers don’t achieve it. The reason is the brand is not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising.
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Olympic Games - Who Else is Going for Gold in Rio?
Sponsors join athletes aiming for the podium. The bar was set on August 12, 2012 – and it was set high. The numbers were: 3.6 Billion, 100,000, 500 and 220.
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Digital Migration - Are We Ready?
The media landscape in Africa is constantly evolving, and one of the most significant changes is the ongoing digital transition from analogue to digital TV.
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Pisa VS Florence: the Two Ways to Make a Brand Attractive
Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.