Search
-
Inflation vs. porfolio: The brand vacuum
During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".
-
Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
-
Conclusion
The direction Brazil will take in 2024 appears uncertain, with nostalgia and perception playing significant roles.
-
Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Mexico: From teenage country to an adult one in a century
Q&A with Eugenia Marbec & Sarai Escobar Avila