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Trend Obs 2020 - Welcome to the worrying twenties
Trend Obs is an international observatory for emerging dynamics that compiles ongoing changes in lifestyles and consumption around the world. Each year, Ipsos surveys trend setters* in several countries and this year’s countries are Brazil, the United States, France, the UK, Italy and China. The observatory provides brands with keys to understanding the society of the future and helps them to position themselves better within that society.
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Economic and social costs of violence against women and girls
New study examines the economic and social costs of violence against women and girls (VAWG) in Ghana, Pakistan and South Sudan.
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The illusion of stability: What Worries the World?
Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
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Trend Obs MENA 2018
Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
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Ipsos Update - March 2018
March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.
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Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
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Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Brazil Pulse - April 2017
The perception that the country is heading in the WRONG direction grew 5% in the past 3 months: it went from 87% in February to 92% in April, index that is close to April 2016 93%, at the climax of President Dilma’s impeachment process.
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Brazil Pulse - the Government Has Been Unable to Create an Upward Trend in Its Image - January 2017
Brazilians started 2017 as they finished 2016: without trust in the country's direction. For 88% of the population, Brazil continues on the wrong direct - an index that has been intact since the very start of Michel Temer's Government (then interim) in April last year.