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イプソス BHTのご紹介
202210 BHT Introduction
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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An introduction to Flair Brazil 2025 - Movements under the surface: tectonic tensions and real opportunities
Brazil has faced a political and socio-economic rollercoaster in recent times, and recent demographic shifts coupled with new behavioural trends present significant challenges and opportunities for businesses.
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The people of Brazil: A new approach to understanding context, homes and the new Brazilian family
Brazil is experiencing significant demographic and social shifts, impacting family structures and household compositions. Recognising and adapting to these new realities is crucial for fostering genuine connections and avoiding outdated assumptions.
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A new work model: the role of employees and purpose in organisations
The modern workplace has shifted, with employees prioritising flexibility, wellbeing, and a sense of belonging. We highlight why aligning employee experience (EX) with customer experience (CX) is crucial for success, as emotionally engaged employees contribute to better business outcomes.
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Are they really that liberal and progressive? How the complexity of Gen Z challenges market understanding
Gen Z presents a complex and nuanced picture. While often perceived as uniformly liberal and progressive, Gen Z exhibits significant internal diversity, particularly across gender lines. We look at what this means for marketing approaches.