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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Mega Trends: How they affect consumption in Colombia
To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.
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Global consumer confidence indexing at the same level as pre-pandemic
Sentiment in most countries is unchanged from last month despite Omicron.
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Global consumer confidence has been sitting still since July
The Investment Index sees its first drop in 16 months.
Planogram
Measure the impact of your planogram and/or POS strategies.
Shopper
Understand purchase decisions and manage your category successfully.
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[EVENT] Riding the ups & downs of today’s omnichannel shopper landscape
September 21, Alison Chaltas and Manuel Garcia-Garcia have been selected to present at ESOMAR Congress Insights Festival 2021!
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[EVENT] The power of curation to innovate for changing landscape of beauty in a post-pandemic world
September 21, Radhecka Roy and her client at L’Oréal have been selected to present at ESOMAR Congress Insights Festival 2021!
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[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
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[EVENT] Approaches for Impulse and Considered Purchases @ARF NxNE
June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.