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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Understanding retail psychology to maximize conversions
Retail psychology looks at how consumer spending is influenced, so it is important to provide an in-store experience that is both on-brand and relevant to your audience. To achieve a good conversion rate, marketing needs to be targeted at the right audience so that potential shoppers expect what is being offered in terms of physical product and brand personality. By finding out exactly who your audience is, you can better influence their spending habits. Brand identity is therefore essential, and every element of a brick and mortar outlet contributes to this. Using a mix of the visual merchandising and sales techniques explained below, will help turn shoppers into lifelong customers.
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[WEBINAR] Evidence-Gap Analysis
Tactical approaches to articulate value and increase collaboration between HEOR and market access.
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[WEBINAR] Storytelling in the Digital Age
This must-see webinar will help drive your advertising strategies in 2019, and beyond.
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The Evolution of Shopper Behaviour in 2018
Brands need to connect with shoppers in the moments that matter most.
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Subscription Video on Demand Trends in MENA
Ipsos in MENA is launching its fourth wave of the SVOD survey.
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[WEBINAR] Behavioural Data in a Survey World
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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[WEBINAR] Nudging Job Spaces to Change Consumer Behaviour
Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.