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Ipsos work on Rohingya crisis wins World Bank South Asia region project of the year
Ipsos fused data from drone-acquired aerial imagery, social media analytics, multi-spectral imagery, and ground surveys for WB assessment of Rohingya migrant crisis in Cox Bazaar, Bangladesh.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
AI-Enabled Consumer Intelligence Platform
A market-leading SaaS platform for collecting and analyzing billions of digital data points.
Custom Panel
Robust online proprietary panels for longitudinal research at scale
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Global Consumer Confidence Index - June 2019
June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.
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How Ipsos predicted the exit poll right in India?
Meticulous planning, statistical rigour, high quality data collection, sophisticated analysis techniques and in-depth knowledge of doing it across the world, are the key five success factors for the success of News18-Ipsos in predicting the 2019 general election of India most accurately.
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Is the new generation more entrepreneurial than previous generations?
Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.
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Global Consumer Confidence Index - April 2019
Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.
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What does KPI stand for in retail? A guide to retail auditing
In an industry ruled by competition, setting key performance indicators (KPIs) and organizing audits are often a store manager’s first steps towards improvement. By understanding customer patterns, retailers can improve the efficiency of their processes in order to increase sales, traffic, and overall profitability.
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The spread of techlash
How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?