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Investing in ASEAN 2019|2020
Ipsos is proud to once again support the Investing in ASEAN guide produced by Allurentis in conjunction with the Association of Southeast Asian Nations. The guide contains some informative articles about industry challenges and developments in ASEAN.
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What the Marie Kondo movement says about e-Commerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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US Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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#IWD2019: Women in Society today
Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much
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Men are not emasculated by caring for children – but need support from employers
A new global survey finds three-quarters of respondents (75%) disagree that a man who stays at home to look after his children is less of a man compared with one in five (18%) who agree.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Drop in Consumer Confidence Accelerates in China and the U.S.
Increasing optimism in Mexico and Brazil contributes to Global Index stability
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The Future of Work
Six in Ten Employed Adults Across 7-Countries Report Being Satisfied With Their Current Job. Job Satisfaction and Work Space are Connected.
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Affluent Intelligence: affluencers and the power of authentic influence
There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them and whether you’ve even reached them at all. That’s why the idea of Influence is so powerful.