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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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Outbound Travel From Russia
Overall number of outbound tourists in Russia decreased almost twice within past three years. But improvement in ecomical indicators gives hope to see revival of outbound tourism in 2017.
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Golden Goose Eggs
In Aesop’s Fable, the owners of a goose which laid a golden egg every day were so anxious to get rich that they killed the goose, thinking that inside there would lie a much richer seam of the metal. Of course there wasn’t, and gold production immediately ceased.
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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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#NotaJoke. Branded Entertainment Oscar Style
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
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South Africa - Economic Difficulties and a Small Ray of Hope
Three in every ten adult South Africans believe things will take a turn for the better in the next year, while just over half believe that things will be about the same and a further two in every ten think that their families will be worse off in a year's time.
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Winning Hearts & Minds - Loyalty in Action
All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.
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For US Affluents, Luxury Has to Be Experiential, Not Just Expensive
In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.
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Reader’s Digest Most Trusted Brands in Canada Revealed for 2017
Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
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Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins
Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers.