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[EVENT] ANA Data & Measurement Conference
September 12 - Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.
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Wearables Fail to Make a Real Mark in Hong Kong
The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.
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The biggest issues currently facing corporate communicators
Fractured media environment, employee brand, internal communications and talent acquisition, purpose and CSR, Brexit...
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Taking Responsibility - i-Say Mobilises to Provide Hurricane Relief and Fight Breast Cancer!
A local CSR initiative in the U.S.
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World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
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US Affluents and Financial Services
In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.
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Fake Facts
“Fake news”, according to Wikipedia, is “written and published with the intent to mislead in order to gain financially or politically, often with sensationalist, exaggerated or patently false headlines that grab attention.”
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Make Your Brand Rock - 5 Tips to Rock Your Communications
Five tips to rock your communications using multi-touchpoint campaigns
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Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.