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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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How Text Analytics can Reveal more Insights from Crowdsourced Ideas
In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
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Ipsos’ Syndicated 'Lab Mapping' Study Launches in Australia
Ipsos Healthcare, the global healthcare division of Ipsos, has launched its syndicated Lab Mapping Study in Australia.
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World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.