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Technology Tracker Q3 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
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Perceptions in America: Puerto Rico & Disaster Relief Response
Ipsos poll on Puerto Rico and the hurricane disaster relief response.
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Taking Responsibility - Ipsos in Tanzania Gives Back
A local CSR initiative. In the spirit of giving back to the community, this past week Ipsos staff in Tanzania visited Chakuwama Orphanage in Dar es Salaam; a home to 64 needy children aged 2-18.
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[EVENT] IIeX Behaviour
On November 7 & 8 - To better understand, measure, and predict consumer behaviour, the world’s biggest, most successful brands are turning to the behavioural sciences and nonconscious measurement tools — and seeing results.
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Taking Responsibility - Ipsos and Habitat for Humanity Singapore
As part of our CSR initiative, Ipsos partnered with Habitat for Humanity Singapore in efforts to giving back to the community.
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What You See is What You Get…
“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.
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Polls Show Some Improvements in South African Perceptions of Women
Looking at the history of perception tracking in society, Ipsos has uncovered recent improvements in the overall perceptions of women and the role of women in South Africa.
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Technology Tracker Q2 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.