Search
-
The Ipsos Almanac 2019
Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
-
Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
-
Are automakers overlooking the journey while focusing on its self-driving destination?
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle.
-
Data breach hits 100 million: How worried are you about online security?
Survey finds people value privacy and compensation over the benefits of sharing data.
-
Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
-
The spread of techlash
How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?
-
Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
-
Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
-
Understanding retail psychology to maximize conversions
Retail psychology looks at how consumer spending is influenced, so it is important to provide an in-store experience that is both on-brand and relevant to your audience. To achieve a good conversion rate, marketing needs to be targeted at the right audience so that potential shoppers expect what is being offered in terms of physical product and brand personality. By finding out exactly who your audience is, you can better influence their spending habits. Brand identity is therefore essential, and every element of a brick and mortar outlet contributes to this. Using a mix of the visual merchandising and sales techniques explained below, will help turn shoppers into lifelong customers.
-
World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.