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Data Dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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Data Dive: Baby Boomer myths vs. realities
In five infographics, we explore some unexpected opinions of the generation that grew up in the wake of World War II and the hippie movement.
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Ipsos Encyclopedia - Usage & Attitude Surveys (U&A)
A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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The climate of climate change opinion
The science on climate change is acknowledged these days. And the world’s leaders are – at least in their public statements – committed to acting. But what about public attitudes and behaviour?
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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Ipsos acquires Big Village Australia
Building on capabilities in Public Affairs and large-scale data collection.
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Flair France 2023: The era of polycrisis?
The latest in our Ipsos Flair series shines a spotlight on France – a country, like many others, experiencing simultaneous and interdependent crises: geopolitical, economic, climate, refugees, social and identity-related.