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JCDecaux trusts Ipsos to validate its Shanghai metro audience measurement tool
Ipsos announce the validation of the Metro Audience Metrix (MAM), an advanced audience measurement tool for subway networks developed by JCDecaux.
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The power of the ESG x Brand collaboration
Opening opportunities to positively shape expectations and drive brand success.
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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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People, Planet, Prosperity, Ipsos' ESG newsletter
Every month, the People, Planet, Prosperity newsletter offers a digest of Ipsos' latest research from the Ipsos Sustainability Practice.