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Politicians are the least trusted profession, while doctors and scientists are seen as the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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Does your team have enough empathy? Take Ipsos' quizz to find out!
Discover your profile and create a lasting impact.
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Ipsos Encyclopedia - Sample
The subset of the population or universe of interest which is interviewed.
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[ Webinar ] KEYS - Whatever happened to the new normal?
Join us on 9th November for a new KEYS webinar.
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October 2023: Consumer confidence declines sharply across Southeast Asia
Sentiment is down in Malaysia, Singapore and Indonesia.
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An introduction to Flair Brazil 2024: Nostalgia or perspectives
There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.
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Inflation vs. porfolio: The brand vacuum
During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".
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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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Digital extremism: How algorithms feed the politics polarisation
In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. We witnessed clashes in the streets, within families, in WhatsApp groups and, above all, on social media.
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The importance of female representation in Brazil
In order to talk about the representation of women in institutions and companies, we have to talk about gender and, above all, about the leadership positions occupied by women.