Search
-
Know the New America & Beyond: June 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.
-
G7 citizens feeling gloomy ahead of summit
Majorities across Canada, Germany, Great Britain, Italy, France, Japan and the U.S. think their countries are in decline, national economies are in bad shape.
-
The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
-
The State of Britain
A speech given by Ben Page, CEO of Ipsos at Anthropy at the Eden Project, March 2025
-
An introduction to Flair Brazil 2025 - Movements under the surface: tectonic tensions and real opportunities
Brazil has faced a political and socio-economic rollercoaster in recent times, and recent demographic shifts coupled with new behavioural trends present significant challenges and opportunities for businesses.
-
The people of Brazil: A new approach to understanding context, homes and the new Brazilian family
Brazil is experiencing significant demographic and social shifts, impacting family structures and household compositions. Recognising and adapting to these new realities is crucial for fostering genuine connections and avoiding outdated assumptions.
-
A new work model: the role of employees and purpose in organisations
The modern workplace has shifted, with employees prioritising flexibility, wellbeing, and a sense of belonging. We highlight why aligning employee experience (EX) with customer experience (CX) is crucial for success, as emotionally engaged employees contribute to better business outcomes.
-
Are they really that liberal and progressive? How the complexity of Gen Z challenges market understanding
Gen Z presents a complex and nuanced picture. While often perceived as uniformly liberal and progressive, Gen Z exhibits significant internal diversity, particularly across gender lines. We look at what this means for marketing approaches.
-
Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.