In 2016, fewer Europeans are predicted to go on a summer holiday, whereas he number of American and Brazilian holidaymakers appear to be on the rise.
This summer, 57% of French plan to go away, a fall of 6 points from 2015. The trend is similar in other European countries, with the Germans (55%), Spaniards (49%), Italians (52%), Belgians (47%) all less likely to go away than last year. The only exception is Austria with a stable rate compared to 2015 (63%).
Across the Atlantic, the situation appears more positive: Americans and Brazilians have higher rates (61% and 64%), close to the levels seen last year in European countries.
For Germans, Italy is their favourite foreign destination; Belgians look to France for a trip abroad; and Americans favour Mexico.
Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.