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Six Key Affluent Traveler Types
Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.
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The Five Facets of Media
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
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What makes some ads more memorable than others
Listen to this podcast explaining why some 30-second spots can be memorable for years.
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Human-Computer Interaction and Digital Advertising
Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.
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Steering digital messaging with behavioral science
Discover how brands in the information overload era can appeal to the basic human processes that govern decision-making.
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Robo-advisers Use: Putting The Tech In FinTech
While broad consumer adoption may be slow, understanding who is driving the robo-adviser segment is key to business success.
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The Ipsos Affluent Intelligence 2018 Outlook: Affluents in the Age of Polarity
Affluent American Consumers Feel Good About Their Finances—and Conflicted About The Future Of America
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.