Flair Collection
Brands without identity
Should we be who they want us to be or should we be who we want to be?
The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.
Is 60 the new 40?
Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.
Conclusion
Brazil must embrace its diversity as it heads into the future.
Communication & Advertising: How can brands speak authentically about diversity?
The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.
Diversity & Inclusion in Brazil
In addition to plunging us into an unprecedented health and economic crisis, the pandemic has exposed inequality and a lack of inclusion in all Latin American countries. The most vulnerable populations and communities, whether due to their gender, sexual orientation, ethnicity, age or socioeconomic…
Flair Brazil 2022 - Gaps & Bridges
At last, Covid-19 will not be the main protagonist. But which issues are arising in its wake, and what will prove most important in Brazil’s election year?
Flair Brazil 2021 - Together in Sickness and in Health
The COVID-19 pandemic has hit Brazilian society hard and revealed deep inequalities in access to essential services such as healthcare, education and internet. At the same time, the economic and health crises have functioned as an inflection point and accelerated transformation. People have adopted…
Flair Brazil 2020 - Watercolour or Mosaic
Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.
The future of automobiles in Brazil
Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.