Search
-
Beyond the screen: Driving authentic engagement through hybrid online-offline communities
People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
-
The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
-
An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.
-
Ipsos Retail Performance response to the coronavirus pandemic
As cases of the coronavirus (COVID-19) continue to spread across the UK and around the world, Ipsos Retail Performance is focused on ensuring the safety of its people, clients and suppliers, whilst maintaining business continuity during this challenging time.
-
Smart Advertising, Smart Business
Creating opportunities for Australian SMBs embracing digital marketing.
-
Sensory Spatial Segmentation
Consumer-based preference segmentation studies can be complex and costly undertakings.
-
World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
-
African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
-
The Millennial Influence in Asia - 2017
How Millennials of Asia will shape tomorrow's payments landscape.