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Navigating the fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Service with a smile? Latin America edition
Delivering customer experience in the face of mask wearing
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post COVID-19 world?
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Fashion victims: The losers in the fast fashion race
What can comms. leaders learn from the challenges facing companies in the fashion industry?
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.