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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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Decoding 'China Chic' cosmetic brands
'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Technology Tracker Q2 2016
One in five British Adults admit to taking selfies of just themselves, and the same number (20%) take selfies of themselves and others.
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Consumer Book of Pakistan 2014-15
As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
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Technology Tracker Q1 2016
7 out of 10 Britons use their Smartphone to access the Internet. Android and iPhone ownership is on par this quarter and the top three activities on a smartphone remain reading e-mails, visiting social networks and browsing the internet.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.