Search
-
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
-
Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
-
Understanding the impact broadcast media can have on climate change
Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.
-
Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
-
Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
-
Expecting the unexpected: Communications planning in a disruptive environment
The success of a communications strategy is in large part dependent on sound planning. Corporate communicators need to ensure that their function is fully integrated in the business. It needs to be capable of both proactively planning the year ahead whilst remaining sufficiently nimble to react to unexpected and hard-to-predict circumstances that often present communications challenges in the short term.
-
Shared value: The corporate imperative?
As the demand for businesses to create shared social and environmental value increases, and the climate change doomsday clock counts down, Council members are seeing corporates coming to terms with their role in society. But businesses face significant challenges in closing the say-do gap and meaningfully embedding sustainability in their strategies and business models.
-
Moving beyond the start: How to maintain changed behaviours
Governments around the world are currently introducing measures to reduce the spread of COVID-19; these include closing schools and universities, cancelling events, restricting access to care homes and encouraging home working. More extreme measures can include quarantine for whole areas, requiring people to stay in their homes and not travel. The article was published on Research World.
-
The ins-and-outs of equity flow
Equity flow is an important way to leverage value from a strong reputation. It can be used to build business when market opportunities arise, or as a defence when reputation turbulence hits. Above all, the management of equity flow should be seen as a strategic process that brings together people across the marketing, communications and leadership spectrum.
-
Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.