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AI's transformative influence: Elevating market research quality for success
In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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When social met surveys: Why brands need solicited and unsolicited insights
Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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What’s trending in online fashion conversations: insights about trends, brands, and Gen Z
Social data reveals new insights about fashion trends and shoppers
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.
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MediaCell: the future of cross-media measurement
MediaCell is a versatile solution with a number of potential applications.