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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
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AI's transformative influence: Elevating market research quality for success
In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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When social met surveys: Why brands need solicited and unsolicited insights
Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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The year of AICI – 3 paths to making artificial intelligence work for your insights team in 2022
Synthesio CMO Allen Bonde discusses how to get started with AI-enabled consumer intelligence in 2022.
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.