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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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MediaCell: the future of cross-media measurement
MediaCell is a versatile solution with a number of potential applications.
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The science of behaviour change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Motivation and engagement in online research communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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China's agriculture drone revolution
Distruption in the agriculture ecosystem. Ipsos' second publication on commercial drones is developed in partnership with DJI Agriculture. Together with case studies and industry perspectives from DJI, this publication is a comprehensive review of the agriculture drones market and future outlook in China - covering current agriculture landscape, manufacturing and commercial drone usage, subsidy programs, user adoption attractiveness, new business models, challenges, and future developments of this technology in China.
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Commercial drone adoption in agribusiness - Disruption & Opportunity
Civilian use of 'unmanned aerial vehicles (UAVs)', more commonly known as 'Drones', has gained traction with both consumer and commercial users in recent years.
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
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Side-by-side Social Intelligence
Using the analysis and synthesis of social data to enhance and complement our primary research. We live in a digital world where mobile technology allows us to spend more and more time on social media.