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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Ipsos at Cannes Lions 2023: the week's highlights
Since 1954, the International Festival of Creativity has been held in Cannes and the Lions Awards reward the best agencies. Ipsos was there to bring a total understanding of people, citizens and consumers, with a presence across different stages and forums. Discover the key takeouts.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram