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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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[EVENT] CanadaNext, ResearchNext
On October 25, join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.
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Labor maintain their lead - Fairfax Ipsos Poll
In Australia, the Labor Party remains ahead of the Coalition in the September Fairfax Ipsos Poll.
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Polls Show Some Improvements in South African Perceptions of Women
Looking at the history of perception tracking in society, Ipsos has uncovered recent improvements in the overall perceptions of women and the role of women in South Africa.
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Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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General Election 2017 in Great Britain
A consolidated view of Ipsos polling and analysis of the 2017 UK General Election with our key long term social and political trends.
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Theresa May’s Personal Ratings Fall as Labour Reduces Conservative Lead
Ipsos's June 2017 Political Monitor shows Theresa May’s personal ratings falling since May, as Labour reduces Conservative lead.
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Lift for Coalition following second Turnbull/Morrison budget - Fairfax Ipsos Poll
In Australia, the Labor Party remains ahead of the Coalition in the post-budget May Fairfax Ipsos Poll, released today.
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2017 French Election: Our Highly Accurate Estimations
For the first (23 April 2017) and the second-round (7 May 2017) of the 2017 French presidential election, Ipsos and Sopra Steria teams have announced live to their media partners their very precise estimations. Together with the opinion polls published during the whole election campaign, Ipsos succeeded in demonstrating both the reliability of its tool and to what extend it gives a trusted insight on the dynamics of the election.
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Brazil Pulse - April 2017
The perception that the country is heading in the WRONG direction grew 5% in the past 3 months: it went from 87% in February to 92% in April, index that is close to April 2016 93%, at the climax of President Dilma’s impeachment process.