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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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While still dominant, broken-system sentiment is receding in many countries
Trends suggest elections have a dampening effect on anti-establishment feeling.
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Brazil: Downsizing VS price rises- making the right choice
There is a certain degree of economic pessimism in Brazil at the moment. Almost three in four (72%) call the country’s financial status bad or very bad, with “poverty and social inequality” being the biggest concern (42%).
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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Future of Mobility: Autonomous driving and the impact on our life
Autonomous vehicles have the potential to reinvent everyday lives and businesses
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.