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Widespread concern about artificial intelligence
New global poll for the World Economic Forum shows more agree than disagree that governments and companies’ use of AI should be more strictly controlled.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
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New technology set to drive up retail traffic data accuracy
Retailers are set to gain a better understanding of store traffic, as Ipsos Retail Performance takes its people counting technology a step further with a technological ‘first’.
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Russia TrendVision 2019
We are ready to announce our updated overview of Russian trends - TrendVision 2019. Current socioeconomic trends, demographic changes and main consumer trends in Russia.
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Unmasking the Naija Lifestyle
An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.
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[WEBINAR] AI-Powered Trend Detection & Insights
July 23 - Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.
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Global Consumer Confidence Index - June 2019
June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.
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Global attitudes to human rights: the age of impunity?
38% around the world think their country should never break international laws on human rights. However, 21% think their country should break these laws in extreme circumstances and 22% think international laws should only be one factor their country takes into account.
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Are consumers really engaging with corporate sustainability issues?
Consumers hold companies and governments responsible for sustainability. Discover just how much this is true.
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[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G
July 17 - This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.