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Media in this brave (new) world: Vaccine or not [Webinar recording]
Join Ipsos for a complimentary virtual panel discussion exploring pandemic research and what that means for a post-vaccine, post-election, post-anything world.
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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Brand Biden vs Brand Trump
With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before in Canada.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Marketing in changing times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Embarking on the data integration journey: Smooth sailing
Communicators today are in the fortunate position where data is more abundant than ever; from reputation surveys to campaign measurement tools, business intelligence to employee feedback systems, and from media analysis to owned platform insights. The options for data collection and analytics are endless. However, making sense of this data and consolidating it into a useful system, where insights can be quickly drawn and communicated to leaders throughout the organisation is a daunting task.
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Expecting the unexpected: Communications planning in a disruptive environment
The success of a communications strategy is in large part dependent on sound planning. Corporate communicators need to ensure that their function is fully integrated in the business. It needs to be capable of both proactively planning the year ahead whilst remaining sufficiently nimble to react to unexpected and hard-to-predict circumstances that often present communications challenges in the short term.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.