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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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July 2022 - Four in ten across 28 countries expect their disposable income to fall over the next year
This in-depth research provides a plethora of information from 28 countries. Everything you need to know about the public's reaction to inflation and how they are coping with rising prices.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Continued growth in an uncertain environment
Ipsos’ business continues to grow well, despite the effects of the war in Ukraine and new lockdowns in China. The majority of our service lines are seeing double digit growth. We have been able to respond rapidly to rising inflation, which has allowed us to protect our margins.
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Vacation inflation: Red-hot prices cooling excitement for travel
But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.
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A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer
Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
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Editorial
On 17 March 2020, we entered uncharted territory, as anti-Covid-19 measured were announced. What followed was like something of another age or of a bizarre planet from a science fiction novel that no publisher would have published: pandemic, lockdowns, curfews, social distancing, vaccine passes, pro-vax, anti-vax...
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Environment: The state of emergency is accelerating
For the third consecutive year, Ipsos conducted a survey for EDF in 30 countries and with a sample of 24,000 people, the findings of which were released at the end of 2021