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[EVENT] VIVA TECHNOLOGY 2019
On May 16-18, don't miss VivaTech, the world’s rendezvous for startups and leaders to celebrate innovation. This year again, Ipsos is a partner of the VivaTech fair. It’s a gathering of the world’s brightest minds, talents, and products taking place in Paris. New usages, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners - STAND M30!
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Country Briefings: China’s Affluent Consumers
Chinese consumers account for about one-third of the world’s total spending on luxury, but this is expected to increase to 44% by 2025.
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Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.