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Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia
When the here and now is grim, people look to the past for comfort
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Valentine's Day: How satisfied are people with their love life?
Global survey finds Millennials most satisfied with their sex life, but Boomers most likely to feel loved.
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What Worries the World – January 2023
Inflation remains a top concern for the tenth month in a row, however, remains steady and unchanged from last month.
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One year in, global public opinion about the war in Ukraine has remained remarkably stable
Despite some softening, support for Ukraine is still strong across western countries.
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Global consumer confidence on the upswing as new year begins
All metrics show significant continued improvement.
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Trust across generations: different but the same
Generations are not as important as most think and that the vast majority of issues and attitudes do not map neatly onto the generation definitions.
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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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What Worries the World – December 2022
Have we reached peak inflation? Although still the top concern, worry about inflation falls for the first time in two and a half years.