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Trend Obs 2020 - Welcome to the worrying twenties
Trend Obs is an international observatory for emerging dynamics that compiles ongoing changes in lifestyles and consumption around the world. Each year, Ipsos surveys trend setters* in several countries and this year’s countries are Brazil, the United States, France, the UK, Italy and China. The observatory provides brands with keys to understanding the society of the future and helps them to position themselves better within that society.
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[WEBINAR] Innovation through the consumer lens
Even established financial brands are at risk of losing influence and market share as innovative new entrants begin to inspire and occupy the attention of consumers. So, what is it that is appealing to consumers, and why aren’t we listening to them more?
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Swarovski’s consumer goods business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.
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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos has successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Populist and Nativist views still prevail
New Ipsos study shows populist and nativist sentiment growing in some countries while receding in others.
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Economic and social costs of violence against women and girls
New study examines the economic and social costs of violence against women and girls (VAWG) in Ghana, Pakistan and South Sudan.
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The illusion of stability: What Worries the World?
Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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[EVENT] AAPOR Conference 2019
May 16-19 - Join Ipsos and America’s leading association of public opinion and survey research professionals for a wide range of mission critical insights to navigate an age of uncertainty.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.