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More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup
Brazil and Germany are most widely expected to be the tournament’s finalists
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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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[Webinar] The Consumer Voice on Sustainability – Challenges and Opportunities for Brands
The Consumer Voice on Sustainability – Challenges and Opportunities for Brands
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27% of Europeans say they are in a precarious situation
The first European Barometer on Poverty and Precariousness conducted for French Secours Populaire shows a very difficult social situation on a continental scale
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68% globally are willing to accept new policies encouraging sustainable technology adoptions
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Nation Brands Index 2022: Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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Mental health concern rises in the age of COVID-19
Younger people are struggling the most with stress and emotional wellness, but they don’t see those struggles as ‘taboo’ and are openly talking about their challenges more than older generations.
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The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.
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Is 60 the new 40?
Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.
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What worries the world - October 2022
Inflation remains the top global concern for the seventh month in a row with 42% choosing it as a worry.