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[EVENT] MRIA Conference & Gala Awards
June 10-12 - Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.
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2018 US Politics - President Trump Receives the Strongest Accolades on the US Economy (59%) (May 9)
President Trump’s overall approval rating this week stands at 44% among all Americans and 45% among registered voters, posting respectable gains in public sentiment.
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LATAM - Primary Consumer Sentiment Index - May 2018
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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North America - Primary Consumer Sentiment Index - May 2018
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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[EVENT] AMA Marketing + Public Policy Conference
From June 7 to 9, join Ipsos’ Katie Ziemer who will be presenting at the AMA’s annual Marketing and Public Policy Conference – an event featuring a broad range of sessions highlighting the intersection where marketing and public policy meet.
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Unlocking the value of reputation
Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation. Our research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
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[EVENT] HW Summit 2018
July 6 - Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment - the Chinese customer - that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.
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[WEBINAR] Who do Europe's Affluencers Trust?
June 6 - While the industry increasingly shifts their advertising to local news brands, results from the Affluent Survey Europe 2018 show that international media remain crucial to reach these top-level consumers.
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Taking Responsibility - The Ipsos Foundation Provides Funding for a ‘Brilliant’ Opportunity
Ark Academy in London is one of the schools Ipsos supports.
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The link between trust, reputation and benefit of the doubt
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.