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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
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Which Olympic Event will be the Next Ratings Medal-Winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations.
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What a Waste
What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.
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Getting Up Close & Personal [webinar recording]
February 14 - In this complimentary webinar, we’ll talk through the principles to maximize learning from immersions, sharing inspiring examples that you’ll fall in love with!
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Flair India 2018 - Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Class of 2017 have a bright future ahead of them, say 49% of South Africans
Almost half of South Africans (49%) agreed that the class of 2017 have a bright future ahead of them. However, 21% of South Africans disagreed that a bright future awaits the 2017 Matriculants.
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The ins-and-outs of equity flow
Equity flow is an important way to leverage value from a strong reputation. It can be used to build business when market opportunities arise, or as a defence when reputation turbulence hits. Above all, the management of equity flow should be seen as a strategic process that brings together people across the marketing, communications and leadership spectrum.
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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.