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Who’s Killing Creativity Now?
Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention. With so much more data available now and so many exciting applications for it, data and creative are at loggerheads.
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China Pulse - September 2015
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 7.0 percent at comparable prices.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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4 Common Myths About Mobile Respondents
Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
Digital Migration - Are We Ready?
The media landscape in Africa is constantly evolving, and one of the most significant changes is the ongoing digital transition from analogue to digital TV.
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From niche to major
The rising penetration of mobile devices is spurring the mobile accessory market.
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2014 Fifa World Cup Fans Worldwide Choose Brazil Win
Host country Brazil (39%) expected to be victorious in the final game of the upcoming FIFA World Cup. Seven in ten (69%) expect Brazil to be a successful host but only one in three (36%) Brazilians agree.
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India’s mobile phone market
India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place within the market over the past decade.
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India's hatchback market
The Big Business of Small Cars - India's automobile industry is one of the largest recipients of foreign direct investment within the country and accounts for about 8 per cent of the economy.