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It’s a Mad, Mad, MAdTech World
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing.
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The Economic Pulse of the World - July 2016
Last month Great Britain voted in a national referendum to leave the European Union. While the true impact of “Brexit” is not yet known, the global economic assessment average is up two points this month, with four in 10 (40%) global citizens rating their national economies as “good”. Except for Great Britain (37%, -11 pts.), most of the European countries are in the positive territory this month, most notably Sweden (74%, +9 pts.), Poland (38%, +7 pts.) and Belgium (33%, +6 pts.).
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2016 US Elections - Clinton Leads Trump by 5 Points (July 29)
Among Likely Voters, Clinton now leads Trump by 5 points (40% vs 35%) on the last Ipsos/Reuters Poll.
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Is Pokémon GO Just What Retailers Need?
It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?
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Homes With Access Features Have Wide Appeal Among The Public
Meeting the housing needs of disabled people and an increasingly ageing society is increasingly acknowledged by government to be of strategic importance. An estimated 20% of the adult population in Britain are disabled while around one in ten provide long-term care for someone that either lives with them or somewhere else.
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Summer Holidays of the Europeans and Americans
What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Affluent Interest in Summer Travel Hits New High
Affluent interest in summer travel is hitting new highs, reflecting not only an enthusiasm for travel, but also shifting personal priorities and a broader sense of economic comfort.
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Cheetahs, Chickens and Goldfish - Winning Against Others Who Are Not So Fast
Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*