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Even Affluent Americans Think 'The 1%' Are Pulling Away
In recent years, attitudes toward the richest 1% of Americans have increasingly become part of the national conversation. Some vilify “The 1%,” others want to join their ranks, and many hold both attitudes at once – viewing the wealthy with a sometimes paradoxical mix of anger, envy and aspiration.
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First Quarter of 2016 - A Good Market, a Good Quarter
For the first quarter of 2016, Ipsos' revenue stands at €386.9 million, up 1.9% compared with the same period in 2015.
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Exit Poll for the Dutch Referendum
On April 6th, Dutch voters were given the chance to decide whether the EU should close a trade agreement with Ukraine. Ipsos accurate polling dominates media in the Dutch Referendum.
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Who Will Win the Race to Treat NASH?
Non-alcoholic Steatohepatitis, or NASH, is a liver disease characterized by rising prevalence, low diagnosis and a lack of therapies approved for treatment. All of these factors combine to make NASH a priority for the healthcare industry – and, potentially, a multi-billion-dollar market. Accordingly, the race is now on among several pharma companies to develop the first effective pharmacotherapy to treat NASH.
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Pneumonia: A View From Europe
This study looks at awareness and perceptions of Pneumonia among the 50+ population in nine European markets.
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Mobile Wallet Payments: The Next Big Wave in India
What is the common thread among business people, students, IT professionals, rural farmers and store owners in India? The smart phone…
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Want to Live Better? You Need a Plan
Citizens in 24 countries around the world share their opinions on healthy living and well-being in this new Ipsos Global @dvisor poll.
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Right Media, Right Moment: Understanding People In The Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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Everything You Need to Know About The European Affluent
This first edition of the newsletter tells you all about the interests and leisure activities of the upper layer of the European population.
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The Rise of Ad Blocking
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But what is it about online advertising in the first place that makes people want to take active steps to avoid it?