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European Perceptions of Climate Change
A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
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Reuters/Ipsos Data: Immigration Ban
The latest Reuters/Ipsos data on public opinion on Trump's immigration executive order is now available.
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What Worries the World - October 2016
Overall, across the 25 countries as a whole, people are more likely to think things in their country are off on the wrong track (61%), than headed in the right direction (39%). Most pessimistic are Mexico and France, 89% of whom think things are going wrong, and Brazil (84%).
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Mixed Views On The Refugee Crisis Among Scots
A new poll provides a mixed picture of Scots’ attitudes to the refugee crisis. A clear majority (60%), believe that Scotland has responded well to the refugee crisis.
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Most Scots See Brexit As Negative For the UK and Europe
In the wake of the UK voting to leave the EU, our new poll suggests that most Scots think that Brexit will have a negative impact in the UK and across Europe.
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How to Use Virtual Reality As A Powerful Immersive Storytelling?
There is a general perception that gamers are the main target audience for virtual reality (VR) experiences, and our research finds this opinion is shared by 60% of participants. There is an emerging awareness of VR in the UK, with 59% of men boasting a strong understanding of VR, compared with 46% of women.
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Olympic Games - The Reality of Rio - Was this really #Apocolympics Now?
Or were the Games the catalyst for a fresh look and a new tone to the link between sponsors, organisers, audience and athletes that reflects the participative nature of brands and citizenship in the connected world?
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Global Study Shows Many Around the World Increasingly Uncomfortable with Levels of Immigration
6 in 10 concerned about terrorists pretending to be refugees, and 4 in 10 want to close borders entirely.