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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Ipsos Update - October 2017
Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Exporting Healthcare: a New Phase for Australia, the ‘Lucky Country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
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Global Perceptions of Development Progress: ‘Perils of Perceptions’ Research
These are the findings from a 28-country study conducted by Ipsos with the Gates Foundation. This study investigated knowledge of major development progress, expectations of the future and the main issues worrying the world at this moment.
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[EVENT] Corporate Researchers Conference
Oct 16 - Ipsos’ Menaka Gopinath is delighted to be speaking at this year’s Corporate Researchers Conference.
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Chinese International Travel Monitor 2017
This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.
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What’s Your Brand’s Social Category?
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
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Paradise Lost
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
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[Webinar] Connected Health: The Physicians' View
On September 6, join us for a webinar where we’ll reveal findings from our 18-country primary care physician study on perceptions of connected health.