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Is There Still Room to Innovate When Consumer Needs Are Largely Met?
A critical role of marketing research is to identify unmet needs and determine innovation opportunities to fill the void, profitably.
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First Quarter of 2016 - A Good Market, a Good Quarter
For the first quarter of 2016, Ipsos' revenue stands at €386.9 million, up 1.9% compared with the same period in 2015.
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Right Media, Right Moment: Understanding People In The Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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Decisions, Decisions: Which Text Analytics Tool Is Right For You?
The opinion is now widely shared that the ability to extract actionable insights and intelligence from unstructured text is crucial for most organizations. So, you have your unstructured data in-hand. Now what? How do you get started? There are so many tools out there – which do you use?
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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.
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Trends and opportunities in Thailand's emerging automotive aftermarket
Thailand continues to be the dominant hub within South East Asia, with the best automotive supply and logistics chain as well as impressive production figures for domestic and export markets. Whilst the industry has suffered significantly in recent years, the underlying trend suggests that the industry is close to being back on a growth path. As with other markets, Thailand is moving towards eco cars and SUVs, but the country’s industry is still dominated by one ton pick-up trucks.
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Branded Content - Optimising For Brand Impact From Development To Measurement
Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.
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Leadership Connections 2016, HR and the C-suite Driving Innovation
This year again, we have partnered with Cirrus on a research initiative about Leadership Connections. The research explores the C-suite leaders’ agenda for 2016 and the role of HR in helping to achieve their key priorities.
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[EVENT] The Future of Insight Function: Driving Impactful Research
For an industry to survive and evolve it must be constantly challenging its own role and wider impact. But how can the insight function ensure it remains relevant and impactful in the midst of a revolution in marketing?
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[EVENT] Customer Centricity Events in Asia
The regional series of events promotes EFM with live demos and client case studies.