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Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
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Less than half of women globally believe women have equal opportunities to men
While almost two thirds of men do believe women have equal opportunities to men.
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Flair Colombia 2017 - Reviving
“Reviving” is the word of the year in Colombia and in all the Colombians hopes and dreams. It is our very ambitious bet, thinking about Colombia as a case study in the modern history, where – unfortunately – a lot of countries moved from peace to war, as in Syria, Iraq, Somalia, Ukraine…
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Americans Give Their Forecast for 2030
Some say the best way to predict the future is to create the future. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we fast forward 13 years to examine ways our lives may differ in the year 2030.
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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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[EVENT] Power to the People? The Global Rise of Populism
Ipsos is holding a major debate where we will dissect the momentous political events of 2016 and look forward to key elections in 2017.
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Perils of Perception - Perceptions Are Not Reality: What the World Gets Wrong
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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How “Word Of Mouth” Is Working In Russia
Goods manufacturers want consumers to discuss the benefits of their products widely, and are glad to have “word of mouth” helping them in promoting goods and contributing to advertising efforts.