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Digital Doubters
“Ad tech has evolved into a toxic ecosystem that is killing itself and is taking digital advertising with it.” So said commentator Shelly Palmer, writing in June 2016.
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Ipsos Update - November 2016
Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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Voter Apathy Towards Major Party Leadership Continues; Labor Ahead in Voting Intention in Australia
The Labor Party is ahead of the Coalition in the latest Fairfax Ipsos Poll released today.
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How Millennials Of Europe Will Shape Tomorrow's Payments Landscape
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
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What Worries the World - October 2016
Overall, across the 25 countries as a whole, people are more likely to think things in their country are off on the wrong track (61%), than headed in the right direction (39%). Most pessimistic are Mexico and France, 89% of whom think things are going wrong, and Brazil (84%).
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Affluent Population Increases Influence in APAC. But What About Women?
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
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Polls Aside, the U.S. Presidential Election Is Far From a Blowout
Two weeks out from Election Day and it looks like the race for the White House is all but over. However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple check their assumptions before making blithe pronouncements. This is that type of thought exercise.
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Ipsos In Peru Recognised As The Best Place to Work
Ipsos in Peru has been recognised as the most attractive place to work for young Peruvians, who belong to the economically active population under the category of consulting.
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Iran - A new El Dorado?
Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges.